Introduction Email marketing, as many of us know, can be a powerful, inexpensive method of reaching our most active potential or existing customers. It can boost not only our direct sales, but also our credibility and referrals. One of the major benefits of email marketing is that email is free, but obviously this is the [...]

Not everybody has an email client that can show HTML, and some people just prefer plain text. We have really well designed plain text newsletters format to share with you, which should save you some time and make sure that your plain text readers aren’t missing out. We’ve even included unsubscribe and forward to a [...]

A segment is a subset of one of your existing subscriber lists. For example, instead of emailing everyone on your ‘Widget Fans’ list, you might only want to send an email to the subscribers living in the US. That’s a perfect job for a segment. Creating a segment To get started with segments, jump into [...]