Edit your campaign in the browser
We just launched another handy new feature in the Create/Send process. You can now update your campaign HTML and CSS directly in the browser, and its already proving to be a huge time saver. The old process of having to back to your HTML editor, save the changes, upload the file and then test again [...]
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Email Marketing: Building Email Lists
Most companies are always looking for ways to build their email lists. Large companies are trying to get email addresses for their existing customers and prospects, while small or startup companies are just trying to create any list at all! This article talks about some of the ways you can use your interactions and marketing [...]
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How to Build an Email Marketing List
Email marketing is a great way to market your business, stay on the minds of prospects and connect with your clients. But how do you get started building a list? This is probably the most important element of an email marketing campaign, and it can directly determine how successful you are. If you aren’t currently [...]
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Segments are good for you
Although previously considered to only be in the realm of expert email marketers, segmentation of your subscriber list is something that everyone can do – and should. In this post we will cover some of the great reasons why you should apply segmentation to your campaigns, how to segment your lists and finally, mention that [...]
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Increase Sales With A Coupon
Looking for a quick and inexpensive way to boost sales? Add a coupon to your email marketing campaign. A November 2009 report by the credit bureau Experian showed that 80 percent of marketing emails that include a coupon had a higher transaction-to-click rate than those without. This held true whether the emails were sent to [...]
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